Presia
Presia is a Shopify app designed for prescription eyewear stores, specializing in streamlining the online ordering and management of prescription glasses. It helps eyewear retailers offer a seamless experience for customers while simplifying the process of collecting prescription information and managing orders.
Line of Work: Shopify App
Year: 2025
Location: Greater Toronto Area
Services Provided:
1. Logo & Branding
2. Software Development
Monogram & Wordmark
The logo combines a simplified eye form with clean, minimal shapes to represent Presia’s connection to the prescription eyewear industry. Its straightforward design keeps the mark instantly recognizable while creating a clear visual association with vision and eyewear. The simplified structure emphasizes clarity and accessibility, reflecting Presia’s goal of making prescription eyewear simple and seamless for both retailers and customers.
Software Development
With Presia, we did not want Shopify stores to struggle with mismatched design languages. Our software’s smart design recognition system identifies the font on the website and matches it exactly. Coupled with customizable colours, layouts, and display, Presia feels like a natural part of the website, rather than a third-party app.
Maintaining Security
Since this app process eye prescription, it was crucial to take security seriously. We implemented a strict encryption system making us HIPAA, PIPEDA, and GDPR compliant.
Industry Leading Features
Presia was developed by benchmarking leading software solutions within the prescription eyewear industry, identifying gaps in functionality, usability, and overall quality. The platform was built to go beyond existing offerings with more comprehensive features, streamlined workflows, and a refined user experience. The result is a powerful, modern solution designed specifically for the needs of prescription eyewear retailers.
Smart Design System
We developed features that no one else in our industry currently has. HS and COO codes are a very important part of an eyewear business looking to import or export products. However, this was a problem whose solution was extremely difficult to implement on Shopify’s platform. We are the first and for now, the only ones to do it.